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The National Church of Bey: Official Commercial and Indiegogo Campaign


A few weeks ago I posted about an Atlanta area church purportedly worshipping music superstar Beyonce Knowles. Sometimes the truth is stranger than fiction, and this appears to be one of those times. Or is it? This morning I followed up with the Church’s activities on social media feeds and was delighted to find some new video additions to their portfolio.

Firstly, the official commercial:

I’m still at a loss to explain how the Church is able to use her likeness and brand.  By all accounts Beyonce hasn’t endorsed the Church. The next video, however, has me questioning whether this isn’t some sort of publicity stunt.

At the very least, it’s made the Church of Bey lose any shred of legitimacy it had as a religion, IMO anyway.

Yeah, I know. You’re probably asking yourself ‘how could she even consider The Church of Bey a religious organization?!’ Truth is, I am rather liberal in what I can reasonably accept as a legitimate religion.  Religion is far too complex for rigid definitions. I didn’t feel comfortable suggesting that they shouldn’t be considered a legitimate religion, particularly with the scant information I had available to me. Who am I to judge what another person deems sacred and worthy of worship?

Having said that, the fact that they have managed to start an Indiegogo Campaign to raise funds for a ‘Goddess’ clothing line suggests, to me, that their intentions fall far from divine. I’m not sure how buying t-shirts and bags emblazoned with a giant ‘B’ is going to ‘make a difference.’ There is the idea of religion as commodity, but this seems almost the reverse phenomenon: commodity as religion, perhaps? At any rate, I’m still waiting for the Beyble to be offered to the public.  Now THAT I would be interested in buying. Something tells me though, that it’s going to be full of copyrighted material, and hence will probably never get off the ground.

Bottom line is that I’ve crossed The Church of Bey off as a legitimate religious organization. I’m still not sure if this is a publicity stunt, satirical commentary, or a money-making scheme. I honestly don’t know, but if they are receiving taxpayer funding as a not-for-profit/religious organization, I hope some good citizen takes up the investigation to determine whether that really is a good use of public funds.

M. xo


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